Top 10 Most Expensive Kit Deals in Premier League History

Liverpool Strikes Landmark Kit Deal with Adidas, Ranking Among the Most Lucrative EPL Kit Contracts

LIVERPOOL, ENGLAND – Liverpool has officially signed a groundbreaking five-year kit deal with Adidas worth £300 million, replacing their previous agreement with Nike. The new contract, set to commence on August 1, will see the German sportswear giant pay the club £30 million annually, along with an additional 20% share of sales revenue from jerseys and scarves, potentially pushing Liverpool’s annual earnings from the deal to £60 million.

This agreement marks a return to Adidas for Liverpool, who previously had a partnership with the brand before transitioning to Nike. The deal places Liverpool among the Premier League clubs with the most valuable kit sponsorship agreements. Here’s a look at the top ten highest-earning clubs based on their kit manufacturer deals:

10. West Ham United – Umbro (£7 million per year)

West Ham’s long-standing partnership with Umbro has been a significant part of the club’s history. The East London side secured their Europa Conference League title in 2023 while donning Umbro kits. Initially signed in 2015, the contract was later extended, with the current agreement paying the club £7 million per year.

9. Aston Villa – Adidas (£17 million per year)

Aston Villa’s switch to Adidas in 2024 came after players complained about Castore kits, citing excessive sweating issues. The club, managed by Unai Emery, signed a lucrative deal worth £17 million annually, coinciding with their qualification for the UEFA Champions League.

8. Everton – Castore (£20 million per year)

Everton’s partnership with Castore began in 2024 and is expected to play a role in their move to a new stadium in 2025. The British sportswear company is also investing in commercial ventures, including advertising rights for the club’s upcoming state-of-the-art venue.

7. Tottenham Hotspur – Nike (£30 million per year)

Tottenham Hotspur’s kit deal with Nike, originally signed in 2017 and later extended in 2018, will run until 2033. The 15-year agreement remains one of the longest and most financially stable contracts in the Premier League, bringing in £30 million annually for the North London club.

6. Newcastle United – Adidas (£30 million per year)

Newcastle rekindled their relationship with Adidas, a brand closely associated with the club’s success in the 1990s and early 2000s under Kevin Keegan. The new deal, announced shortly after Newcastle’s League Cup triumph over Liverpool, is valued at £30 million per season.

5. Chelsea – Nike (£60 million per year)

Chelsea’s switch from Adidas to Nike in 2016 resulted in a massive 15-year deal worth £60 million annually. The agreement has significantly bolstered the club’s financial muscle in the transfer market, allowing them to remain competitive on all fronts.

4. Liverpool – Adidas (£60 million per year)

Liverpool’s new Adidas deal, announced by CEO Billy Hogan on March 10, 2025, signals the club’s growing market appeal. With strong performances on the pitch and a massive global fanbase, Liverpool’s commercial value continues to attract major investment.

3. Manchester City – Puma (£65 million per year)

Manchester City’s move from Nike to Puma in 2019 resulted in a £650 million agreement spread over ten years. The deal, negotiated by City Football Group, extends across six clubs under their ownership, including Melbourne FC (Australia), Girona (Spain), and Sichuan Jiuniu FC (China).

2. Arsenal – Adidas (£75 million per year)

Arsenal’s return to Adidas in 2019 was initially worth £60 million per year. However, an extension until 2030 increased the annual figure to £75 million, further solidifying the club’s financial strength. Previously, the Gunners had deals with Nike and Puma, but Adidas has proven to be the most lucrative partner.

1. Manchester United – Adidas (£90 million per year)

Manchester United holds the most lucrative kit deal in the Premier League, earning £90 million annually from Adidas. The agreement, valued at £750 million over ten years, was renewed in 2018 with a stronger emphasis on the club’s women’s team, helping to elevate their status in the Women’s Super League.

These lucrative kit deals showcase the immense commercial power of Premier League clubs, highlighting their ability to attract multi-million-pound sponsorship agreements from top global sportswear brands.