Uganda Tourism Board (UTB)

The Uganda Tourism Board (UTB) is the government agency responsible for promoting and marketing Uganda as a preferred destination for tourism, investment, and conferencing. It operates under the Ministry of Tourism, Wildlife and Antiquities and is also in charge of quality assurance for tourism services across the country.

Core Mandates of UTB:

1. Destination Marketing: Promote Uganda’s tourism attractions both domestically and internationally.

2. Quality Assurance: Regulate and license tour operators, accommodation facilities, and other tourism service providers.

3. Investment Promotion: Facilitate tourism-related investments and public-private partnerships.

4. Conferencing (MICE): Through the Uganda Convention Bureau, UTB also promotes Uganda as a Meetings, Incentives, Conferences, and Exhibitions destination.

Online Platforms:

• Explore Uganda Portal: https://exploreuganda.com

• Social Media:

  • Twitter/X – @TourismBoardUg

  • Facebook – Uganda Tourism Board-UTB

  • Featured on TikTok via media partners and campaigns.

Other Notable Resources:

• Licensed Tour Companies: UTB provides a publicly accessible list of vetted tour operators with license numbers and contact information.

• UTB Team & Governance: The Board of Directors, led by individuals such as Ms. Pearl Hoareau Kakooza, provides oversight and strategic direction.

• Recent Activities:

  • Refurbishment of Sipi Falls site.

  • Preparations for POATE 2025 (Pearl of Africa Tourism Expo).

  • Launch of various regional and international marketing campaigns.

6th Floor, Block C, Lugogo House,
Plot 42 Lugogo Bypass (Rotary Avenue), Lugogo, Kampala
P.O. Box 7211 Kampala