Overview

Feegor is a B2B wholesale marketplace platform in Nigeria. It connects retailers directly with manufacturers and wholesalers, allowing businesses to discover, negotiate, and purchase goods in bulk. The company also provides logistics support, buy-now-pay-later credit options, and tools that streamline supply chain management for small and medium-sized enterprises (SMEs).

Its mission is to optimize product sourcing for African SMEs by reducing inefficiencies, bridging gaps in the supply chain, and enabling easier access to credit and reliable delivery services. The company was founded by Ugonna Ginigeme, with a small leadership team that includes technical and operations cofounders. Feegor is headquartered in Lagos, Nigeria, and is still a relatively small private business with fewer than 50 employees.

Services and Features

Bulk Sourcing Marketplace
Retailers can source products directly from verified wholesalers and manufacturers, avoiding middlemen and reducing costs.

Credit Facilities (BNPL)
The platform supports flexible payment options, including buy-now-pay-later arrangements, to help retailers manage cash flow.

Logistics and Delivery
Feegor coordinates the distribution of goods, ensuring deliveries are timely and that retailers receive products in good condition.

Wholesaler Tools
Wholesalers can set up free online stores, manage inventory, track sales, and access data reports to improve efficiency.

Data and Analytics
The platform gathers data on orders, customer behavior, and inventory to provide insights that help businesses make better sourcing decisions.

Competitive Position

Feegor positions itself as a digital alternative to Nigeria’s fragmented and inefficient wholesale market. By creating a trusted online environment, it aims to reduce supply chain friction, improve pricing transparency, and empower SMEs to compete more effectively.

Like many startups, Feegor faces challenges in scaling logistics, maintaining trust between buyers and sellers, managing credit risk, and expanding its user base. Access to funding and partnerships in logistics and finance will be key factors in its growth.

Recent Developments

Feegor has been described as a platform similar in spirit to Alibaba but tailored for the Nigerian and African market. It has launched a mobile app that allows retailers to browse products, negotiate deals, and manage orders digitally. The company continues to focus on empowering SMEs by providing them with flexible payments, reliable delivery systems, and a broader marketplace for bulk sourcing.