Kasapreko Company Limited

Kasapreko Company Limited

Kasapreko Company Limited

Overview & Identity

Name: Kasapreko Company Limited (Kasapreko PLC)

Industry: Beverage manufacturing — alcoholic and non-alcoholic drinks, especially herbal-based formulations.

Type & Incorporation: Public company limited by shares.

Head Office: Off Spintex Road, Baatsona, Greater Accra, Ghana.

Branches: Factories, distribution centres, and outlets in cities like Tema, Tanoso, Abuakwa, Ho, Tamale, and Takoradi.

Founding & Evolution

Founded: 1989, by Dr. Kwabena Adjei.

Early Days: Started in a small garage in Nungua, Accra, with just a few employees.

Growth: Built its brand around herbal-based alcoholic beverages and invested heavily in laboratories, custom bottles, and quality systems.

Expansion: Now produces over 100 products and exports to more than 16 countries.

Products & Brands

Kasapreko has a wide portfolio across both alcoholic and non-alcoholic categories.

Category Key Products
Alcoholic Beverages Alomo Bitters (flagship product), Kalahari Bitters, K20 Whisky, London Dry Gin, brandies, wines, and liqueurs.
Non-Alcoholic Beverages Storm Energy Drink, Awake purified water, Royal soft drinks (Apple, Cola, Orange, Lemon Splash, Honey Bee), and juice ranges like Veraldo, 10/10, 5 Star Multi Fruit, and Kiki Juice.
Other Initiatives Diversified into products like alcohol-based hand sanitizers during COVID-19.
Certifications & Technology

ISO 22000:2005 certified for food safety management.

Among the first Ghanaian beverage companies to set up a modern product development and quality lab.

Vertically integrated into packaging (bottles, caps, preforms) to cut costs and maintain quality.

Operates a rooftop solar PV system of over 1.3 MWp, supplying nearly a fifth of its power needs.

Financials & Market Position

Reported a profit increase of more than 300% in early 2024 compared to the previous year.

Issued a public prospectus in late 2023 as part of its corporate growth strategy.

Consistently ranked among Ghana’s top 100 companies and recognized for export performance.

Strengths & Differentiators

Strong cultural identity rooted in herbal traditions.

Wide brand diversification across both alcoholic and non-alcoholic drinks.

Significant export orientation, with presence in multiple international markets.

Investment in sustainability, especially solar energy adoption.

Backward integration into packaging, improving efficiency and supply chain control.

Challenges

Counterfeiting, particularly of flagship products like Alomo Bitters.

Economic pressures from currency depreciation, inflation, and high input costs.

Strict regulatory and tax environment for alcoholic beverages.

Strong competition from both local and multinational beverage companies.

Export logistics and foreign exchange hurdles affecting international operations.

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