Overview

Breakthrough Trading S.C. is a company in Ethiopia that presents itself as a training, research, and consulting business. It positions its mission around personal development, wealth creation, and building a "visionary and genuine generation." The company promotes programs said to focus on mindset, subconscious programming, and success coaching.

BTSC was founded by a group of individuals with backgrounds in direct selling and entrepreneurship. Its branding and events emphasize empowerment, financial independence, and skill development.

Business Model

Although promoted as a consulting and training company, much of BTSC’s operation resembles multi-level marketing (MLM) or direct selling. Key aspects include:

Programs / Services: The main offering is access to personal development training programs, such as “Alpha” or “Alpha Genuine.” These are not tangible products but subscription-style services.

Recruitment Incentives: Members are encouraged to recruit others. A portion of the income is generated not from selling services directly but from building a downline network.

Income Dependence: Earnings are more realistically tied to how many new recruits join rather than the actual market demand for training services.

Withdrawal Conditions: Reports suggest that cashing out earnings is not straightforward and may depend on meeting certain requirements or advancing to specific levels.

Methods of Promotion

The company uses high-energy events, motivational speeches, and displays of wealth or success stories to attract new participants. These events often rely on emotional persuasion, affirmations, and the narrative that success is available to anyone who commits fully to the system.

Participants are frequently shown testimonials from individuals who claim life-changing financial success, though there is little clarity on how widespread such outcomes really are compared to losses among others.

Criticism & Concerns

Critics argue that:

The company’s structure closely resembles a pyramid scheme, with sustainability dependent on constant recruitment.

Later entrants are at a disadvantage and may struggle to earn meaningful income.

The psychological approach used at events can pressure individuals into joining or investing more.

The focus on recruitment rather than tangible products raises serious concerns about long-term viability.