Nikita Dragun Net Worth, Relationships, Age/Birthdate & Birthday

Nikita Dragun is a beauty-influencer and entrepreneur recognized for revolutionizing inclusive cosmetics and building a bold social-media brand.

Introduction

Born on January 31, 1996, Nikita Dragun (legal name Nikita Nguyen) has emerged as one of the most visible voices in beauty, LGBTQ+ visibility, and influencer entrepreneurship. With an estimated net worth around US$3 million, her ascent has been powered by social-media fame, a makeup line, and media ventures. While her relationship history has attracted public attention, she currently appears to be single and focused on her business and creative endeavours.

Quick Facts

From Local Ambition to Global Success

Nikita Dragun’s story begins in a multicultural home—born in Belgium and raised in Springfield, Virginia, she is of Vietnamese and Mexican descent.  As she matured, she openly embraced her identity as a transgender woman and began sharing her journey publicly, which became an integral part of her voice and brand. 

She launched her YouTube channel in early 2013, combining makeup tutorials, vlogs, and lifestyle content.  Over time, her follower base expanded dramatically—on Instagram, TikTok, and YouTube—drawing global attention. In March 2019 she launched her inclusive, vegan cosmetics brand, Dragun Beauty.

Defining moments in Nikita Dragun’s journey include:

• Transitioning publicly and sharing personal identity, setting the stage for advocacy and connection.

• Launching her YouTube and social-media presence early in the influencer era, positioning herself ahead of many peers.

• Creating Dragun Beauty, a cosmetics line designed to serve all consumers—especially trans and non-binary individuals.

• Leveraging high-profile brand deals and collaborations to build a bridge between influencer culture and traditional beauty business.

Through this narrative, she didn’t simply amass followers—she built a platform rooted in identity, representation, and entrepreneurship.

The Core Pillars of Nikita Dragun’s Wealth Include:

• Social-media monetisation: sponsorships, brand deals, and influencer campaigns across YouTube, Instagram and TikTok. 

• Cosmetics business (Dragun Beauty): product sales, licensing, and branding within the beauty sector. 

• Media and appearance income: roles in web series and participation in events that reinforce her brand and reach.

Relationships & Family Life

Nikita comes from a supportive family background and has publicly spoken about her upbringing and cultural roots. On the romantic front, she has had a few widely publicised relationships, but currently appears to be unmarried and not publicly in a relationship.

Key insights into Nikita Dragun’s relationships and personal life:

• She was in a relationship with model/reality-TV personality Michael Yerger, which began in an unconventional way—initially as a paid “boyfriend for content” and later evolving into something more complicated. 

• Earlier, she was linked to Oscar Utierre. 

• In early 2021 she faced public scrutiny over her interactions with TikTok star Alejandro Rosario shortly after he turned 18. She denied a romantic link, calling them “just friends.”

• Her relationship choices and the way they intersect with content creation have highlighted the broader challenge of maintaining private life under public scrutiny.

Lifestyle, Assets & Interests

Beyond career success, Nikita Dragun leads a lifestyle that reflects both passion and purpose, including:

• A penchant for high-fashion events, brand launches and red-carpet moments, cementing her presence in both beauty and entertainment circles.

• Advocacy work for the trans community and inclusive representation in the beauty industry, aligning her business with social values.

• Travel and media appearances which amplify her global footprint and personal brand.

• Interest in building a business ecosystem rather than simply being an “influencer,” illustrating a shift from content creation to brand building.

Net Worth Breakdown & Analysis

Nikita’s net worth has been reported by various outlets; while estimates vary, the figure of approximately US$3 million is most commonly cited.Here’s a timeless breakdown of the value drivers:

Reasons for growth include the launch of a unique cosmetics line (targeting under-served markets), a large-scale social-media presence, and early entry into the creator economy. Challenges and fluctuations in influencer-income markets may moderate rapid gains, but the diversified model provides some resilience.

Public Image, Legacy & Influence

Nikita Dragun has transcended the “beauty influencer” label—she is a cultural figure who blends personal narrative, entrepreneurship, and activism. She is especially significant for trans representation in an industry often criticised for exclusion.

Her influence extends into:

• Normalising transgender voices and entrepreneurship in mainstream beauty.

• Demonstrating how identity-driven branding can convert into business value.

• Acting as a role model for younger creators who want to combine authenticity, advocacy and profitability.

At the same time, her public image has seen controversies—such as accusations of “black-fishing,” and public relationship drama—that reflect the pressures of influencer life. Nonetheless, her overall impact remains strong: she has turned personal identity into professional leverage, and built a platform that resonates with millions.

Conclusion

From her birthdate of January 31, 1996 to the estimated net worth of roughly US$3 million, Nikita Dragun’s journey has been as much about self-discovery as it has been about business building. Her birthday not only marks a calendar event—it underscores a story of transformation, visibility and ambition. In the world of beauty, influencers and activism, she stands out for bridling her personal narrative into a global brand that speaks to authenticity and inclusivity. As she continues to evolve, the intersection of her relationships, wealth and voice will remain as compelling as the makeup looks she pioneers.