Maximillion Cooper Net Worth, Relationships, Age/Birthdate & Birthday

Maximillion Cooper — Behind the Wheel of a Lifestyle Empire

When you think of audacious vision, luxury road-rallies, and a lifestyle brand that fuses cars, fashion, music, and philanthropy — Maximillion Cooper is the name that often comes up. Born on June 7, 1972, Cooper’s birthday harks back to humble origins in Staffordshire, England. 

The Road From Fashion Student to Racing-Driven Entrepreneur

Cooper’s journey began far from the glitzy supercar rallies he’s now known for. Growing up in Staffordshire (some sources refer to Stone, Staffordshire) he was immersed in a creative environment — both of his parents were musicians, and his father later turned to abstract painting. 

As a young man, Cooper embraced street-culture: skateboarding, BMX riding, and the rebellious energy of the 1990s London underground. This creative pulse led him to study fashion design at Central Saint Martins in London — classmates included future icons.

But Cooper didn’t stop at fashion. He invested earnings from modelling in driving lessons, turned racing hopeful — even driving for private McLaren and Porsche teams across Europe.  For a while, as he later admitted, he thought about buying a Formula 1 team. When that plan didn’t materialize, he shifted paths — and found a new vision.

In 1999, Cooper blended his passions — cars, fashion, music — into a singular concept: a 3,000-mile rally across Europe. The first iteration was conceived as a fun road-trip among friends. What started small soon morphed into a global phenomenon.

That’s how Gumball 3000 was born — a brand that would come to define Cooper’s legacy. Now, Gumball 3000 isn’t only a rally: it’s a lifestyle, a fashion label, a media brand, and a cultural statement.

Building an Empire: How the Gumball 3000 Brand Became Signature Style

Gumball 3000 transformed under Cooper’s stewardship. The rally remains the core — a flashy, celebrity-filled 3,000-mile voyage on public roads, often across continents. But under the Gumball banner now lies far more: apparel lines, brand collaborations, music and entertainment tie-ins, and even charitable initiatives. 

Over the years, Gumball 3000 has partnered with major fashion and lifestyle brands. Through thoughtful collaborations and licensing, Cooper expanded the brand’s reach beyond automotive culture.

Moreover, Cooper took the brand into philanthropy. In 2013, he established the Gumball 3000 Foundation, aiming to help underprivileged youth through education and recreational programmes. The foundation has become a key part of the Gumball legacy, ensuring that the glitter and glamour also carry social responsibility.

Through these ventures — rally events, fashion, licensing, partnerships, charitable work — Cooper carved a distinctive niche in global pop-culture, entrepreneurship, and lifestyle branding.

Wealth Check: What Is Maximillion Cooper’s Net Worth?

Estimates of Cooper’s wealth vary slightly depending on the source, but they converge around a core range. Many public-facing outlets place his net worth at around US$60 million.

Some more recent reports suggest a net worth near US$65 million, reflecting continued growth through rally events, brand licensing, media, and entrepreneurial ventures. 

Regardless of the exact figure, Cooper’s financial standing demonstrates that what began as a creative — even rebellious — idea grew into a sustainable, diversified lifestyle empire. His wealth isn’t simply from one source: it stems from the convergence of fashion, events, automotive enthusiasm, global partnerships, and cultural influence.

Love, Family & the Gumball Connection

Cooper’s personal life is intertwined with his professional world. In 2010, during a Gumball 3000 rally, he met American rapper and actress Eve (Eve Jihan Jeffers). 

After a few years together, the two married on June 14, 2014, in a ceremony tied to the rally’s finale in Ibiza — a symbolic merging of their personal story with Cooper’s lifestyle brand.

Their family has grown: they welcomed a son, Wilde Wolf Fife Alexander Somers Cooper, in February 2022. 

From his previous marriage to entrepreneur Julie Brangstrup (with whom he has four children) to his current life with Eve and their child, Cooper’s family life reflects both continuity and evolution.

The Legacy of a Cultural Trailblazer

Today, Maximillion Cooper stands as a kind of bridge — between underground subcultures and global celebrity; between automotive obsession and high fashion; between entrepreneurial grit and creative audacity. The success of Gumball 3000 shows how a single vision, rooted in passion and lifestyle, can scale into a global phenomenon.

Cooper’s net worth — whether $60 million or $65 million — is only a numerical shorthand for decades of risk-taking, reinvention, and trend-setting. But the real value lies in the culture he built: a world where fast cars, music, fashion, charity, and spectacle meet — and attract a community.

His birthday, June 7, is a reminder of the beginning. What he has engineered since then is a modern legend — one that still evolves with each new rally, collaboration, and chapter in his personal life.