John Paul DeJoria Net Worth, Relationships, Age/Birthdate & Birthday Facts
Explore John Paul DeJoria net worth, his relationships, age/birthdate and birthday in this in-depth profile of the entrepreneur and philanthropist.
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John Paul DeJoria Net Worth, Relationships, Age/Birthdate & Birthday
John Paul DeJoria is a self-made entrepreneur and philanthropist best known for co-founding Paul Mitchell hair-care and Patrón Tequila.
Introduction
John Paul DeJoria was born on April 13, 1944 and celebrates his birthday each year on April 13. He has built an empire from humble beginnings, overcoming adversity and homelessness to become one of the most widely recognised figures in beauty, spirits and conscious capitalism. Headlining his achievements is an estimated net worth of approximately US $3 billion (per recent assessments). He is married to Eloise Broady DeJoria (m. 1993) and this relationship has become a central pillar of his personal story and philanthropic impact.
Quick Facts
| Category | Details |
|---|---|
| Full Name | John Paul Jones DeJoria |
| Age/Birthdate | April 13, 1944 |
| Birthday | April 13 |
| Nationality | American |
| Profession | Entrepreneur, Investor, Philanthropist |
| Estimated Net Worth | ~US $3 billion (various sources) |
| Relationship Status | Married to Eloise Broady DeJoria since 1993 |
| Known For | Co-founding Paul Mitchell hair-care line and Patrón Spirits; large scale philanthropy |
From Street Level Hustle to Boardroom Vision
John Paul’s journey begins in the Echo Park neighbourhood of Los Angeles, where he was born to an Italian-immigrant father and a Greek-immigrant mother. Early life was a struggle: by age nine he was selling newspapers and greeting cards to help support his family after his mother’s economic hardship.
He later served in the U.S. Navy for two years, then held a series of low-paid jobs (janitor, encyclopedia salesman, insurance salesman) before landing a sales role at Redken Laboratories — a role that he was later fired from.
The turning point came in 1980, when John Paul teamed with hair salon professional Paul Mitchell on a shoestring budget (a loan of about US$700). Working from his car and sleeping in a 20-year-old Rolls-Royce, they drove salons across Southern California selling what would become the Paul Mitchell standard white-and-black bottle hair-care line.
Defining moments in John Paul DeJoria’s journey include:
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His childhood route selling newspapers and greeting cards, learning early what “selling” meant.
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Sleeping in his car with his young son during a low point in life, turning adversity into motivation.
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The creation of Paul Mitchell in 1980, with minimal capital and maximum hustle.
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Co-founding The Patrón Spirits Company in 1989, expanding into premium tequila and lifestyle branding.
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His consistent philosophy of “success unshared is failure,” which underpins his business and philanthropic ventures.
Through each phase, John Paul combined sales-driven grit with a willingness to diversify — from hair-care and spirits into energy, phones, mobile technology and beyond.
The Core Pillars of John Paul DeJoria’s Wealth
The core pillars of John Paul DeJoria’s wealth include:
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Paul Mitchell hair-care business: The brand became a global leader in professional salon-products.
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Patrón Tequila & Spirits investments: He co-founded Patrón and later sold to a major global spirits company at multi-billion dollar valuation.
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Diversified holdings and investments: John Paul has interests in solar, energy, rum, vodka, audio equipment, boat manufacturing, diamond companies and more.
Wealth Breakdown & Analysis
| Category | Estimated Value* | Source |
|---|---|---|
| Business Ventures | ~$2 billion+ | Forbes & various reporting |
| Brand Deals & Partnerships | ~$500 million+ | Media reports of brand sales & partnerships |
| Investments & Assets (real estate, energy, etc) | ~$300–500 million | Private holdings and public mentions |
*Note: These values are approximate and reflective of aggregated reporting as John Paul directs his capital across many sectors.
John Paul’s net worth has hovered around the multi-billion dollar mark for several years; Forbes and other outlets placed it around US $3.1 billion in earlier years. Recent estimates (unofficial) suggest modest growth, driven by his diversified investments and enduring brands.
Relationships & Family Life
John Paul has been married multiple times, and his long-running relationship with Eloise Broady DeJoria remains central to his personal narrative. The two married in 1993, and their shared life is a partnership of business, philanthropy and social engagement.
Key insights into John Paul DeJoria’s relationships and personal life:
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His marriage to Eloise began after a blind date in the early 1990s; the courtship included a memorable proposal featuring 1,300 roses and a heartfelt declaration.
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John Paul has children from previous relationships, including a daughter Alexis DeJoria who made her name in drag racing, and a son John Anthony with his wife Eloise.
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His philosophy towards family reflects his early hardships: he has spoken openly about being a single father, living in his car with his young son, and the drive to build a stable legacy.
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Community and philanthropic bonds anchor his personal life — the “Peace, Love & Happiness” ethos shows up in both his marriage and family life.
Lifestyle, Assets & Interests
Beyond career success, John Paul DeJoria leads a lifestyle that reflects both passion and purpose, including:
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A known affinity for motorcycles and custom bikes, harkening back to his youth in Los Angeles and his early associations with biker culture.
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Private real-estate holdings and luxury assets: his residence in Austin, Texas, vehicles, bespoke train car “Patrón Tequila Express,” and more. (He purchased a vintage private railroad car previously used by Gulf, Mobile & Ohio Railroad.)
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Active philanthropy: his foundation supports environmental causes, homelessness relief, animal rights and global hunger. His personal motto: “success unshared is failure.”
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Entrepreneurial hobbies: investing in startups, mobile technology (ROKiT) and energy ventures, reflecting a mindset of staying engaged rather than passive.
Public Image, Legacy & Influence
John Paul DeJoria’s public image is that of a rugged-yet-principled entrepreneur: from sleeping in his car to selling shampoo door-to-door to running billion-dollar brands. The narrative resonates across media and business profiles. He has inspired documentaries, podcast appearances and business talks about resilience and “giving back.”
In the professional world, he is considered a pioneer of “salon professional” brand strategy (in hair-care) and a key figure in premium spirits branding (through Patrón). His dedication to philanthropy and clean business reinforces his legacy beyond just dollars.
Among fans and followers, his story is a textbook case of “rags to riches” meets “business with conscience.” His influence extends into mentorship, thought leadership and social entrepreneurship.
Conclusion
John Paul DeJoria’s narrative is compelling: born April 13, 1944, he turned early hardship into an audacious business career, building global brands and amassing an estimated net worth of around US $3 billion. He married Eloise Broady DeJoria in 1993, and together they have woven a personal and philanthropic partnership that echoes his business mantra: success unshared is failure. His birthday — April 13 — marks more than another year; it stands as a reminder of perseverance, vision and purpose. From the basement of the beauty world to the boardrooms of spirits and global philanthropy, John Paul’s legacy is as much about giving back as gaining wealth.
