Greg Behrendt Net Worth, Relationships, Age/Birthdate & Birthday

Greg Behrendt is an American comedian, author and relationship-voice who co-wrote the bestseller He’s Just Not That Into You and turned his sharp observations into a multifaceted career.

Introduction

Gregory Paul Behrendt was born on July 21, 1963, and his birthday on July 21 marks the day one of the more candid voices on modern relationships entered the world. With an estimated net worth of around $2.5 million, he has built his personal brand through stand-up comedy, TV talk shows, bestselling books and relationship coaching. In his personal life, he is married to Amiira Ruotola-Behrendt and the two share a family life together. This article explores Greg Behrendt’s journey, the roots of his wealth, his relationships, personal life, assets and his influence.

Quick Facts

From Local Ambition to Global Influence

Greg’s path from mimicry of everyday life to global relationship advice is anything but ordinary. Growing up in San Francisco, California, he initially pursued a business major but ultimately shifted toward theater at the University of Oregon, graduating with a Bachelor of Arts in theater in 1991.After relocating to San Francisco’s vibrant comedy scene, he joined the improv troupe Crash and Burn alongside fellow comics like Margaret Cho, and developed his voice through stand-up, sharp observation and relationship commentary.

The narrative shifted significantly when Greg took on a behind-the-scenes role for the HBO series Sex and the City as a script consultant, contributing male-perspective insights to what became a landmark show. That experience helped seed his next step: co-writing the self-help book He’s Just Not That Into You, which exploded into popular culture.

Defining moments in Greg Behrendt’s journey include:

• Joining the SF improv troupe Crash and Burn and honing his comedic voice.

• Serving as a script consultant for Sex and the City, gaining industry insight.

• Co-authoring He’s Just Not That Into You, which became a bestseller and film adaptation.

• Hosting his own self-help-meets-talk show, The Greg Behrendt Show.

• Launching a relationship-driven brand (books, speaking, coaching) that leveraged his comedic foundation.

The Core Pillars of Greg Behrendt’s Wealth

Greg’s financial foundation is built not just on comedy but on a diversified mix of media, books, speaking engagements and music. Below is a breakdown of how his income sources align:

While edgers of his wealth remain modest compared to major A-list names, his net worth reflects a steady build of niche authority and diversified media assets.

Relationships & Family Life

When it comes to his personal life, Greg Behrendt is married to writer and marketing professional Amiira Ruotola (often styled Amiira Ruotola-Behrendt). Their collaboration spans personal life, professional work and co-authored books.

Together they have two daughters, Bella True and Mighty Luna.  Their family life has both informed and shaped Greg’s comedic voice—particularly his writings around relationships and parenting.

Key insights into Greg Behrendt’s relationships and personal life:

• Married to Amiira Ruotola-Behrendt — a professional partner as well as life partner.

• Two daughters: Bella True and Mighty Luna.

• Their shared writing on relationships has been framed by their real-life marriage and parenting experiences.

• Greg has spoken publicly about recovery (alcoholism) and health challenges (cancer) which have impacted family dynamics and his personal growth.

Lifestyle, Assets & Interests

Beyond his career success, Greg lives a life rooted in both creative passion and purpose. While detailed public records of his real-estate holdings or luxury vehicles are limited, some of his lifestyle attributes are well known.

Beyond career success, Greg Behrendt leads a lifestyle that reflects both passion and purpose, including:

• Playing guitar and performing with his band The Reigning Monarchs, blending music with surf rock and rockabilly styles.

• Engaging in speaking and live-event work through platforms like the BigSpeak Speakers Bureau, offering relationship-oriented keynotes.

• Living in Los Angeles with his family, according to several biographical accounts.

• Participating in philanthropic, recovery-oriented and health-awareness activities by openly discussing his addiction and cancer survival journey—thus contributing to his image as “comedian with a message.”

Net Worth Breakdown & Analysis

Evaluating Greg’s net worth involves drawing from niche finance sites, book/royalty models and his ongoing media presence. Below is a timeless snapshot:

While the publicly cited $2.5 million figure (from CelebrityNetWorth) remains the most concrete estimate, other sources propose a higher figure (around $5 million) though those lack verification.This analysis suggests Greg’s wealth is modest but stable — built on consistent creative output rather than blockbuster deals.

Public Image, Legacy & Influence

Greg Behrendt occupies a unique niche: comedian turned relationship guru. His public image is defined by accessible humor, candid self-reflection and a no-nonsense take on dating, marriage and personal growth. His co-written phrase “He’s just not that into you” has entered popular lexicon, underscoring his influence on modern relationship dialogue.

In the industry, he is respected for bridging stand-up comedy, self-help writing and television, while avoiding the hyper-celebrity orbit. On social media, podcasts and live events he remains grounded — often weaving personal transparency (addiction recovery, cancer survival) into his work, which bolsters his authenticity.

His legacy lies not just in a bestseller, but in shaping how men and women talk about relationships in accessible, humorous terms—and in demonstrating how a comedian can successfully expand into authored thought-leadership and coaching.

Conclusion

From a San Francisco improv stage to co-authoring a cultural phenomenon, Greg Behrendt’s journey is defined by honesty, humor and reinvention. Born on July 21, 1963, he marks his birthday each year as a reminder of the creative and personal path he’s charted. His estimated net worth of $2.5 million attests to a career grounded in books, comedy, coaching and media rather than headline-grabbing fortunes. His marriage to Amiira Ruotola-Behrendt and his role as father to two daughters reveal a personal life that underpins his professional message.

In short: Greg Behrendt didn’t just write relationship advice—he lived it, laughed about it and turned it into a brand. And for anyone grappling with love, comedy or personal reinvention, his story stands as both entertaining and instructive.