SafeBoda is a tech-driven mobility and logistics platform, originally founded in Uganda. It provides motorcycle taxi (“boda boda”) services, parcel delivery, and other related services. Over time, SafeBoda has evolved into more of a “super app,” expanding into car rides, delivery, logistics, and even payments in its core markets.

History & Presence in Kenya
Entry and Initial Operations

SafeBoda entered the Kenyan market around 2018, focusing on motorcycle rides with an emphasis on safety through helmet use and vetted riders. At its peak before exiting, it had built a network of more than 4,000 riders in Nairobi.

Exit in 2020

On November 27, 2020, SafeBoda suspended its operations in Kenya, citing an unsustainable business environment triggered by the COVID-19 pandemic. Restrictions, curfews, and reduced demand made the boda boda business unprofitable. Additionally, riders raised concerns about low fares, canceled ride requests, and pricing structures that left them struggling with fuel and maintenance costs.

Relaunch

After about three years away, SafeBoda returned to Kenya in February 2024. This time, it relaunched with not just motorcycle services but also SafeCar, a car ride-hailing service. The relaunch marked a shift in strategy: moving beyond boda boda rides into multiple transport modes.

Current Operations & Strategy

Services: SafeBoda offers motorcycle rides, car rides, and package delivery.

Driver Terms: SafeCar reportedly charges a lower commission rate compared to other ride-hailing companies, and drivers can withdraw earnings flexibly.

Logistics & Delivery: The company emphasizes vetted riders, transparent pricing, and real-time tracking.

Location: SafeBoda Kenya is based in Parklands, Nairobi, with active recruitment for operations roles.

Business Focus: Beyond passenger rides, SafeBoda is also promoting its logistics solutions for businesses.

Challenges

Competition: Kenya’s ride-hailing market is already dominated by players like Uber, Bolt, and Little Cab.

Driver Economics: Ensuring drivers earn enough while keeping prices competitive remains a tough balance.

Regulation & Taxes: The boda boda sector faces complex regulation, and digital service taxation adds further pressure.

Market Evolution: Since 2020, the market has shifted towards digital payments, higher adoption of electric vehicles, and increased customer expectations.

Rebuilding Trust: After exiting the market once, SafeBoda faces the challenge of regaining user and driver trust.

Outlook

SafeBoda has opportunities to grow if it can bring lessons from its strong Ugandan market. Adding SafeCar broadens its reach to customers preferring enclosed rides, while logistics and parcel delivery could tap into Kenya’s fast-growing e-commerce sector. Success will depend on balancing affordability, driver satisfaction, and reliability to compete effectively.