Overview

Amanbo is an e-commerce and wholesale/retail platform in Kenya. It positions itself as a “shopping mall” that connects Kenyan buyers and businesses with Chinese manufacturers and international suppliers. The platform runs on an OSO model (Online + Social + Offline), which combines online shopping features, social marketing, and offline showrooms or touchpoints.

History & Presence

Amanbo officially launched in Kenya in 2016.

Its introduction was part of a strategy to boost cross-border trade, giving Kenyan consumers and businesses direct access to Chinese goods and wholesale suppliers.

The company established local operations, including warehouses and showrooms, to improve trust and delivery efficiency.

Key Features & Services

Product Range: Electronics, fashion, jewelry, home & living, solar products, construction materials, toys, and more.

Wholesale and Retail Options: Buyers can purchase in bulk or in single units.

Direct Sourcing: Businesses can import directly from manufacturers in China, reducing procurement costs.

Local Showrooms: Physical spaces in Kenya provide product access and reduce trust barriers.

Logistics Support: Warehousing and delivery networks help streamline supply chains.

Payment & Financing: The platform offers flexible payment options and procurement support.

Business Support: Includes marketing, marketplace management, and training opportunities.

Partnerships

Amanbo has worked with trade organizations in Kenya to make cross-border trade smoother for businesses. Through such collaborations, Kenyan enterprises have been offered perks like free or discounted platform registration, sourcing support in China, training, and logistical facilitation. These moves aim to strengthen Kenya-China trade ties.

Benefits for Kenyan Businesses

Lower costs by cutting out intermediaries in the supply chain.

Wide supplier network with diverse product options.

Scalability, with both wholesale and retail purchasing.

Increased trust and reliability through local showrooms and warehouses.

Business growth opportunities supported by training, discounts, and strategic partnerships.

Challenges & Risks

Product quality concerns, with risks of mismatch between description and actual goods.

Customs and import regulations, which can add cost and delays.

Logistics challenges, especially in last-mile delivery.

Currency and payment risks, including exchange rate fluctuations.

Platform reliability issues if services go down.

Competitive pressure, since many businesses may source from the same suppliers.