REPI SOAP & DETERGENT PLC formerly known as REPI Soap factory was established 1974 by the name Bianil Ethiopia Share Company by foreign investors of Swiss & Greek origin aiming to produce and distributed powdered detergent to East Africa market which was dominantly by Uniliver brand OMO. Less than a year after its formation, it was owned by the Ethiopian government & was managed under the direct supervision of the National Chemical Corporation and was re-established as a public enterprise in 1992 by the council of Ministers and was recapitalized by Birr 1,525,000.00.



At that time, the company main vision was to compete against local & imported powder detergent through its famous brand “ROL” , due to the machinery age and technological issues there was an issue of wastage which nearly bankrupted the company but thanks to a pioneering idea of creating detergent bar (cake) in 1979, Repi gave birth to a new line of product and a new brand “Ajax”. Again in 1994 production of a liquid detergent was introduced under the brand name ‘LARGO”

Following the earmarking of REPI Soap factory by the government for joint venture partnership , LINA PLC having registered its interest in the joint venture Commissioned Vision Consultancy PVT LTD CO to undertake a series of studies on the factory with the aim of concluding a joint venture agreement with the factory management and the E.F.D.R Privatization & Public Enterprise Supervising Authority.