Basic Info & Background

Name: Alliance Star Business Group PLC

Founded: September 2015

Headquarters: Bole Atlas Road, Addis Ababa, Ethiopia

Legal form: Public Limited Company (PLC)

Vision / Mission: Aims to become Ethiopia’s most customer-focused import/export company, emphasizing trustworthiness, contract discipline, integrity, speed in delivery, and strong customer service.

Business Areas: Agriculture, export, manufacturing, import, hospitality, and real estate.

Operations & Trade Activities

Functions as an import/export and supply chain company, handling sourcing, logistics, and trade intelligence.

Known for its role in importing goods into Ethiopia and exporting agricultural products abroad.

Export activities include commodities such as dried legumes (e.g., red kidney beans) shipped to global markets, including Latin America.

The company also has visibility in customs and trade registries, which indicates ongoing international operations.

Strengths, Challenges & Observations

Strengths

Diversified portfolio spanning multiple sectors beyond trade.

Customer-centric approach in branding and positioning.

Active presence in global trade platforms, suggesting credibility and consistent operations.

Challenges / Risks

Limited publicly available financial data.

Lack of detailed information about leadership and governance.

Unclear scale compared to major competitors in Ethiopia’s import/export industry.

Exposure to risks tied to agriculture exports, such as weather conditions, commodity price fluctuations, and trade restrictions.

Transparency gaps—only limited trade activity is visible in public records.