Overview & Background

Name & Founding
New Age Mobile Concepts Limited, also called NewAge, was incorporated in 2008 and is described as one of Nigeria’s first indigenous mobile phone accessories brands.

Founder / Key Person
The company was founded by Kingsley Okpala.

Headquarters & Location
The headquarters is in Lagos, Nigeria, with business addresses listed in Victoria Island and Alaba International Market.

Industry / Business Focus
The company operates in mobile phone accessories and electronics manufacturing/distribution. Its product range includes power banks, travel chargers, wall chargers, cables, Bluetooth speakers, earbuds, batteries, and other accessories.

Scale / Size
The company employs between 100 and 200 staff in Nigeria.

Reputation & Market Presence
New Age positions itself as Nigeria’s “No.1 Mobile Phone Accessories” brand and highlights more than 15 years of market presence, with a strong nationwide distribution network.

Strengths, Challenges & Observations

Strengths / Competitive Positioning

Indigenous brand identity gives it a local market edge.

Wide product coverage allows for strong cross-selling opportunities.

Extensive distribution channels across Nigeria.

Over 15 years of sustained operation in a competitive industry.

Challenges / Risks / Uncertainties

Faces intense competition from global and regional accessory brands, especially low-cost imports.

Vulnerable to supply chain disruptions, import duties, and currency fluctuations.

Product durability and after-sales service are critical to maintaining trust.

Limited public information on financials and governance.

Scaling further may require additional capital and technology investments.