The Unlikely Rise of Coby Cotton — YouTube Star, Family Man, and Business Visionary

From Humble Beginnings to Global Spotlight

John Coby Cotton was born on July 17, 1987, in The Woodlands, Texas; that date remains central to who he is — his age/birthdate and birthday are often referenced by fans when celebrating his journey. 

Coby’s path to internet fame began in college. While studying at Texas A&M University, he and a group of friends — including his identical twin brother — started filming simple trick-shot videos for fun. What began as backyard basketball bets soon escalated: their stunts struck a chord online, and in 2009 they launched a YouTube channel that would redefine sports entertainment. 

The group, known as Dude Perfect, didn't just rely on luck. Their consistent blend of creativity, camaraderie, and clean, family-friendly humor allowed them to stand out in a crowded digital world. Over time, their content expanded beyond basketball shots into elaborate trick shots, stunts, “battles,” and comedy sketches — becoming a global Phenomenon with millions of fans. 

When Passion Became a Business Empire

What sets Coby apart isn’t just his on-camera presence — it’s his business acumen. As a co-founder of Dude Perfect, he helped transform a college pastime into a multi-million-dollar brand. The channel now counts tens of millions of subscribers and billions of cumulative views.

According to a widely referenced estimation, Coby Cotton’s net worth stands at around US$10 million — a figure that underscores how lucrative digital content, when leveraged properly, can be. 

His income streams are diverse: ad revenue from YouTube, sponsorships, merchandise sales, and live events. All of these combined with the growing value of the Dude Perfect brand make the $10 million valuation plausible.

A Private Life in the Public Eye

Unlike many internet celebrities, Coby has maintained a relatively private — but stable — personal life. In August 2017 he became engaged to longtime girlfriend Aubrey Ellett, and they were married later that year in December. 

Their relationship has remained largely out of the spotlight: Aubrey keeps a low profile on social media, and the couple rarely discuss their private life publicly. 

Over the years, Coby and Aubrey have become parents to two daughters — Carter Cotton and Helen Cotton — a development that Coby occasionally shares glimpses of on social media, while still guarding their privacy. 

The Heart of the Brand: Faith, Family & Focus

Part of what makes Coby (and Dude Perfect) resonate with audiences is a grounded sense of values. Many of their videos steer clear of edgy or controversial content — reflecting a commitment to family-friendly entertainment. 

Moreover, Coby’s personal values appear deeply shaped by faith and family. While he doesn’t make headlines for showy endorsements or extravagant publicity, his modest lifestyle and dedication to quality content hint at a bigger ambition — building a legacy beyond “just YouTube.” 

What’s Next for Coby Cotton & Dude Perfect

As digital media evolves, so does Dude Perfect. What started as trick-shot videos now spans multiple segments, including comedic skits, “battles,” and larger productions. The brand’s scale — millions of subscribers, widespread recognition, and diversified revenue — suggests more growth ahead.

For Coby personally, the balance between public success and private stability seems carefully maintained. His marriage, his daughters, and his values suggest that as his public star rises, he remains anchored in authenticity.