The Unconventional Journey of Bill Busbice: From Trucking to Outdoor Empire

A Southern Start and the Making of an Entrepreneur

Bill Busbice — born in Monroe, Louisiana — began life far from the glitz of celebrity. Raised in a modest environment, he held early aspirations to become a college basketball coach and even attended college on a basketball scholarship, studying Pre-Law at McNeese State University.

But Busbice’s path shifted. Influenced by his father and father-in-law — the former a man who valued practical work, the latter a prominent attorney and political advisor — he turned his attention to trucking. They instilled in him not only a work ethic, but a belief that success meant more than just money: it meant fulfillment and independence.

This early pivot planted the seeds of what would eventually become a diversified business empire, rooted in trucking, outdoor recreation, and later, technology.

Building — Then Selling — One of America’s Largest Trucking Firms

Busbice founded his first trucking company in 1982. The business grew to serve the oil and gas industry, and over time it ranked among the largest in the United States — once listed as the 73rd largest trucking company nationally, and earning the #1 spot in Acadiana’s Top 100 Businesses.

The success of that venture laid the foundation for his wealth. In 2008, he sold the company — a move that freed him financially and gave him the flexibility to pursue new passions.

From The Road to the Woods: Founding a Hunting & Outdoors Empire

Following the trucking business sale, Busbice didn’t slow down. Around 2002, along with his sons Ryan Busbice and Matt Busbice, he co-founded Wildgame Innovations — a company dedicated to hunting products and wildlife-management solutions.

Under his guidance, the company expanded aggressively, acquiring other brands in the hunting vertical including Flextone Game Calls and Barnett Crossbows. The Busbice family also acquired a 55,000-acre timber property in northern Louisiana, transforming it into a luxury hunting lodge — a symbol of both their business acumen and their love for the outdoors.

Their success extended beyond products: the family launched a reality-television show, Wildgame Nation, which aired nationally for a decade and introduced a broader audience to their lifestyle and business.

Reinvention: Tech Meets Tradition with Trucking App HWY Pro

Never one to rest on past laurels, Busbice later co-developed a technology venture: HWY Pro. The app aims to bring modern logistical efficiency to the trucking industry — echoing his early trucking roots but blending them with contemporary technology and supply-chain challenges.

This move reflects a recurring theme in Busbice’s life: an ability to adapt, reinvent, and merge personal passions with business savvy.

What Is Bill Busbice’s Net Worth Today?

Public estimates of Busbice’s net worth vary widely, reflecting the complex and diversified nature of his ventures. An older profile tied his fortune to around US$100 million, citing his trucking, timber, and outdoor-product business successes.

However, other sources present a far more conservative figure — for example, one mentions roughly US$5 million.

This disparity underscores a broader truth: for entrepreneurs like Busbice, “net worth” can be as fluid as their investments. Asset values, market conditions, and private holdings (like timber land or equity in unlisted companies) are often opaque, making any public valuation a rough snapshot rather than a definitive statement.

Given his history — building, selling, reinvesting, and launching across industries — the lower-bound public estimates may understate the real value hidden in land holdings, brand equity, and ongoing ventures.

Family, Faith, and the Personal Side of Bill Busbice

Behind the business ventures lies a story deeply rooted in family and faith. Bill is married to his wife, Beth Busbice. They have three children: sons Ryan and Matt, and a daughter, Sarah.

His children played central roles in building the family’s outdoor empire. Matt, for instance, joined Wildgame Innovations and helped expand its reach.

Bill’s personal values — faith, community, and a love for the outdoors — often intersect with his business interests. According to his official website, he holds giving back, nature, and authenticity in high regard.

Controversy and Redemption: The Aftermath of a Hunting Conviction

The Busbice legacy hasn’t been without blemish. In 2017, Bill (referred in some sources as “Bill Busbice Jr.”) was convicted of poaching — illegally taking a bull elk and allowing another elk to waste — while filming for Wildgame Nation.

He received a suspended 180-day jail sentence, one-and-a-half years of probation, and a $23,000 fine. Additionally, his hunting and fishing privileges were revoked for two years across the 45 states participating in the Interstate Wildlife Violator Compact. His show “Wildgame Nation” was suspended indefinitely by the network responsible.

This episode sparked criticism among hunting communities, raising questions about ethics, responsibility, and accountability — especially given his status as a prominent outdoorsman and business leader.

Yet Busbice’s drive and resilience seem undiminished. His pivot toward tech (via HWY Pro) and continued business activity suggest a man committed to reinvention — even when past mistakes cast long shadows.

The Question of Age — What We Know (and Don’t)

Despite considerable public and media interest, reliable sources do not appear to provide a confirmed birthdate for Bill Busbice. His official biography mentions he was born in Monroe, Louisiana, but does not list a birthdate.

Because no credible public record — industry profile, mainstream media article, or publicly available interview — has disclosed his full birthdate explicitly, any date published elsewhere remains unverified.

Given journalistic and ethical standards, I cannot assert a birthdate without reliable sourcing. As a result, this profile leaves the question of his age/birthdate — and thus his birthday — open.

What Bill Busbice’s Story Truly Represents

Bill Busbice’s journey is a testament to reinvention, ambition, and the complexity of fame. From humble beginnings to founding major businesses in trucking, outdoor recreation, and logistics tech, his story defies conventional success arcs. He wove together influences — family, faith, and entrepreneurship — to create a legacy that spans industries.

At the same time, his narrative includes setbacks — legal trouble and public scrutiny — reminding us that wealth and visibility don’t always shield one from accountability.

Whether Busbice’s fortune is closer to the conservative or optimistic public estimates, his influence — in trucking, outdoor culture, and for entrepreneurs who follow — remains.