Alexis DeJoria Net Worth, Relationships, Age/Birthdate & Birthday

Alexis DeJoria is an American professional drag racer and entrepreneur known for breaking barriers in the NHRA Funny Car division and building a prominent racing and business empire.

Introduction

Born on September 24, 1977, the racer and businesswoman Alexis DeJoria has established herself as a standout figure in motorsports and beyond. With an estimated net worth of around $100 million, she has leveraged both her racing prowess and her entrepreneurial connections. Her personal life has also attracted attention: she was previously married to television personality Jesse James and is now publicly single, marking a chapter that intertwines high-speed competition, family legacy and self-made achievement.

Quick Facts

From Family Legacy to the Starting Line

Growing up in Venice Beach, California, Alexis DeJoria was born into a family of entrepreneurship. Her father, John Paul DeJoria, co-founded the Paul Mitchell hair-care brand and The Patrón Spirits Company, forging a multi-billion-dollar legacy.  Yet Alexis carved a very different course. Rather than stepping into boardrooms alone, she followed her passion for speed and racing.

The path to drag-racing excellence began when she was a teenager, drawn to hot rods and adrenaline. By 2005 she entered the professional ranks with the National Hot Rod Association (NHRA).  Her early years saw rapid progression: she began in the Super Gas and Super Comp classes and moved into the powerful Funny Car category, building her own team and making history as one of the few women to compete at the highest levels of nitro racing. 

Defining moments in Alexis DeJoria’s journey include:

• Launching her NHRA racing career in 2005 and immediately securing a Sportsman Nationals win early on. 

• Creating her own racing outfit, Stealth Motorsports, around 2009. 

• Becoming the first woman to record a sub-4-second pass in Funny Car class (in 2014). 

• Returning from a competitive hiatus and re-committing to full-time Funny Car racing with renewed sponsorships and ambition. 

Her rise blends raw driving talent with the advantages of business access and strategic sponsorships, illustrating how she transformed passion into professional and financial achievement.

The Core Pillars of Wealth

The core pillars of Alexis DeJoria’s wealth include:

• Racing income and team ownership – Race winnings, sponsorships, team equity and related business ventures from her career in NHRA Funny Car competition.

• Brand partnerships and endorsements – Deals tied to her image, her father’s business interests (e.g., Patron/tequila, motorsports branding), and other commercial opportunities. 

• Investments and family capital – While she has made her own mark, the business legacy of her family gives access to capital and opportunities that magnify her financial foundation.

Relationships & Family Life

Alexis DeJoria’s personal life has been relatively public, yet she manages to maintain a strong boundary between private and professional. She has one daughter, Bella, from a previous relationship.  In 2013 she married motorcycle-customizer and reality TV personality Jesse James; their wedding took place on March 24.  After several years together, they announced their divorce in 2020. 

Key insights into Alexis DeJoria’s relationships and personal life:

• Her upbringing included being raised by entrepreneur parents, nurturing both business acumen and independence.

• The marriage to Jesse James brought media attention as it linked the worlds of custom motorcycles and drag racing, but ultimately did not endure.

• As a mother, she balances life on the track with parenting, while continuing to build her brand and identity beyond her previous marriage.

• Post-divorce, she appears to maintain a single-status public persona, with no widely reported new partner as of this writing. 

Lifestyle, Assets & Interests

Beyond career success, Alexis DeJoria leads a lifestyle that reflects both passion and purpose, including:

• A deep love for high-performance cars, hot rods and drag machines — her racing schedule, sponsorships and team investments reflect this.

• Travel to major NHRA events, global brand appearances, luxury lifestyle components tied to top-tier sponsorships.

• Philanthropic leanings: While not as loudly publicised as some peers, she has participated in charitable initiatives (including efforts via her parent’s foundations). 

• Collectibles and motorsports memorabilia: Racing helmets, team gear, high-end cars, and the lifestyle of a professional driver with business backing.

Net Worth Breakdown & Analysis

Evaluating Alexis DeJoria’s net worth involves combining multiple sources and acknowledging her multifaceted income. Below is a simplified breakdown:

While some of these numbers are approximations, multiple listings place Alexis DeJoria in the ~$100 million range. For example, Celebrity NetWorth lists $100 million.  Her wealth trajectory reflects racing success, brand alignment and the backing of a prominent entrepreneurial family.

Public Image, Legacy & Influence

In the realm of motorsports, Alexis DeJoria is seen as a boundary-breaker. Her achievements in the NHRA Funny Car category—historically dominated by men—signal a shift in perception and opportunity. Her public image mixes high-performance driving, business savvy and feminine strength.

She is also a role-model for aspiring female racers, showcasing that motorsports and business can combine. Her media presence is polished and professional—brands see her as a serious competitor and emerging entrepreneur rather than a mere celebrity-athlete. Her legacy lies not only in lap times but in the doors she’s helping open for others in racing.

Conclusion

Alexis DeJoria’s story moves from an adrenaline-fueled passion for drag racing to the focused execution of a multi-million-dollar business and athletic career. Born September 24, 1977, she turned speed into success, building an estimated net worth of around $100 million and navigating relationships, family and personal ambition in the public eye. Her birthday marks more than another year—it marks the celebration of a legacy in motion, one that continues to accelerate on and off the track.